Ink jet printing involves spraying tiny drops of liquid ink onto a designated surface, such as paper, which contributes to the development of digital printing. This method generates an image with the same quality as the photo. Ink jet printing is a cost-effective alternative to other printing processes, because it provides comprehensive versatility and low setup costs, allowing small batch printing of single copies.
The main advantage of using inkjet printers is that they can effectively produce short-term and unique products. The rise of online ordering and specification through network printing technology has promoted the development of commercial printing. The ability of inkjet printers to produce small batches and disposable products has consolidated their position as a key enabler in this ecosystem. In addition, intelligent production, speed, flexibility and cost control also promote the adoption of inkjet printing, because by adopting digital printing, enterprises can become more flexible and responsive to customer needs, thus promoting the growth of the inkjet printing market. Although the use of ink-jet printing technology brings potential advantages, there are also some limitations, such as higher long-term printing costs, especially compared with analog printing.
As the ink-jet printing industry has created demand for ink, it is expected that the ink ecosystem will also change. At present, solvent ink, water-based ink and UV ink are widely used. On the other hand, LED ink is constantly developing. UV/water hybrid systems are coming to market. On the other hand, the high cost of ink is still a major problem, leading to a reduction in the conversion rate of suppliers from analog to digital. During the forecast period, the increasing application and economies of scale may reduce the ink price. On the other hand, it is expected that the ink cost will still be higher than the simulation cost.
Recently, digital advertising media have become more and more popular, posing a challenge to the development of the printing industry. Media player is a key component of digital advertising and is undergoing rapid changes in technology, network connectivity and ease of use. For example, in May 2021, BrightSign, LLC, an American digital advertising media player provider, launched Bright Sign Mobile, a new solution that connects media players to the cloud. Traditional network connection methods are difficult to achieve. This solution includes a USB area modem with a SIM card installed for connection.? These developments and innovations further inhibited the growth of the market.
Due to the increasing demand for food and drug packaging, the packaging, labeling and printing departments were quite stable during the COVID-19 period. However, has the COVID-19 disrupted the supply chain of different end-user industries, such as food and beverage, healthcare and industry? Although the epidemic has had a huge impact on the economy, inkjet printing companies meet this requirement by providing network to print technology to qualified COVID-19 related print advertisements. These are used to communicate all business customer matters related to the COVID-19 pandemic.
