Codewel Welcomes Major Brazilian Trading Partner - First Test Order Placed for Barcode Printheads and Labels
Hangzhou Codewel New Materials Co., Ltd. (Codewel), a leading manufacturer of barcode and thermal printing solutions, today announced a successful visit from one of Brazil's largest trading houses. The visiting delegation - a major local wholesaler that supplies distributors across Brazil - met with Codewel's sales and technical teams to discuss long-term cooperation on printheads and label products.
The Brazilian buyer, who historically sourced printheads through local Chinese-run distributors, traveled to China after recent price increases from their previous suppliers made direct sourcing an attractive option. During the visit, the customer placed an initial test order with Codewel: five different printhead models, 50 units each (total 250 units) for quality and performance evaluation. Based on the outcome of these trials, the buyer expects to place full production orders of about 10,000 units per model, with recurring shipments every 2–3 months.
"We are honored to host this important visiting partner," said a Codewel spokesperson. "This test order is the outcome of transparent technical discussions and mutual trust. Codewel's manufacturing capacity, consistent quality control, and competitive pricing make us an ideal supplier for high-volume needs. We look forward to scaling production rapidly to meet the customer's projected demand."
Key points from the visit
Test order placed: 5 printhead models × 50 units each (250 units total) for field testing.
Projected volume: Approximately 10,000 units per model for subsequent orders.
Ordering cadence: Estimated every 2–3 months once trials succeed.
Expanded interest: The Brazilian partner expressed strong interest in Codewel's barcode label products and packaging solutions, opening the door for future cross-product cooperation.
The visiting team conducted factory and laboratory inspections, reviewed Codewel's production workflow, and discussed technical specifications for thermal and thermal-transfer printheads used across logistics, retail, manufacturing, and healthcare sectors. The meeting included product demonstrations, print quality comparisons, and a discussion of joint logistics and after-sales support to ensure smooth distribution throughout Brazil.
"The decision to source directly from a Chinese manufacturer was driven by the need to reduce procurement costs without compromising on performance," the Brazilian buyer commented. "Codewel impressed us with its product consistency, R&D capability, and willingness to support local testing. If the test batch meets our standards, we are ready to move to large-scale, recurring orders."
Why this partnership matters
As global supply chains evolve and price pressures increase, direct manufacturer-to-distributor relationships are becoming more common. For Brazilian distributors, partnering directly with reliable manufacturers like Codewel offers clearer pricing, predictable lead times, and scalable supply for high-demand SKUs - especially vital for printheads that serve high-throughput printing environments.
Codewel's outlook
Codewel expects to complete the test order fulfillment and support the Brazilian partner through on-site trial guidance and technical follow-up. The company is prepared to scale production quickly and provide tailored labeling solutions to complement the printhead product line.
About Codewel
Founded in Hangzhou, Codewel specializes in barcode printheads (thermal and thermal-transfer), thermal transfer ribbons, labels, and associated printing consumables and hardware. With a focus on quality control, R&D, and responsive B2B service, Codewel serves distributors, OEMs, and industrial customers worldwide.
